Marketing Information System MIS Definition 1. According to Donald Cox together with Robert Good , “An MIS may live defined equally a ready of procedures together with methods for the regular, planned collection, analysis, together with presentation of information for role inwards making marketing decisions. This of course of study is a stride beyond logistics systems, which handgrip inventory control, orders, together with and thence forth.” This definition of Marketing Information System (MIS) is referred from a 1937 classic newspaper titled “ How to construct a Marketing Information System ,” written past times Donald F. Cox together with Robert E. Good. 2. According to Prof. Mudit Katyani , “MIS is a planned tactic to create analysis of mainly 3 arrangement requirements viz., people, information, together with technology. It is required at all levels of management inwards executing operational, managerial, together with strategic decisions. ...

Components of Marketing Information System MIS Marketing Information System (MIS) collects, analyses, together with supplies a lot of relevant information to the marketing managers. It is a valuable tool for planning, implementing together with controlling the marketing activities. The business office of MIS is to position (find out) what form of information is required yesteryear the marketing managers. It together with then collects together with analyzes the information. It supplies this information to the marketing managing director at the correct time. MIS collects the information through its subsystems. These subsystems are called components . The iv principal components of Marketing Information System (MIS) are: Internal Records, Marketing Intelligence, Marketing Research (MR), and Marketing Decision Support System. The basic components of MIS are depicted together with explained below. Image credits © Prof. Mudit Katyani. Interna...

Features of Marketing Information System MIS The primary characteristics or features of Marketing Information System (MIS) : Image credits © Prof. Mudit Katyani. Continuous system : MIS is a permanent as well as continuous organisation of collecting information. It collects data continuously. Basic objective : The basic objective of MIS is to provide the right-information at the right-time to the right-people to assist them arrive at got correct decisions. Computer based system : MIS is a computer-based system. It uses computers for storing, analyzing as well as supplying information. It likewise uses micro-films for storing information. Therefore, it is real quick as well as accurate. Future-oriented : MIS is future-oriented. It provides data for solving time to come problems. It is non past-oriented. Used past times all levels : MIS is used past times all iii levels of management , i.e. top, middle as well as lower. It is used for making...

Distinguish Between MIS together with Marketing Research (MR) Following icon depicts the x top dog points which are used to brand a comparing or distinction betwixt MIS together with Marketing Research (MR). Image credits © Prof. Mudit Katyani. Difference betwixt MIS vs MR is based on the next x points: Meaning of MIS together with MR. Their basic or top dog purpose. Wide or narrow scope. General or specific nature. Number of reports provided. Future or by orientation. Frequency of information collection. Number of problems to solve. Continuous or non-continuous operational method. Based on utilization of computers or not. Now let's distinguish MIS together with Marketing Research (MR) on inwards a higher house points. Meaning : MIS agency to collect, analyze together with provide relevant marketing information to the marketing managers. The marketing managers utilization this information for taking effective marketing decisions. It is a pe...

Essential Requisites of a Good MIS The next ikon depicts the 8 essential requisites of a proficient MIS . Image credits © Prof. Mudit Katyani. The essentials of a proficient Marketing Information System (MIS) is listed below: MIS must last unified together with centralized. It must facilitate decision making . It must provide quick together with accurate information. It must last economical. It must last selective. It must last futurity oriented. It must furnish information regularly. It must utilisation novel techniques. Now let's hash out together with discovery out, “ How a proficient MIS must be? ” Unified together with centralized : MIS must last unified together with centralized. It collects together with stores dissimilar types of market information. All of this information must last unified together with centralized. That is, all the marketing information must last brought together (unified) together with kept at i fun...

Difference Between Market Research vs Marketing Research Following ikon shows 5 of import points of comparing used to respect out the deviation betwixt Market Research vs Marketing Research (MR). Image credits © Prof. Mudit Katyani. Distinguish betwixt marketplace inquiry together with marketing inquiry is based on next 5 points: Meaning of marketplace inquiry together with marketing inquiry (MR). Their prime number or top dog objective. Limited or broad scope. Their relation or is a branch of. Independent or not, narrow or broad term. Now let's differentiate marketplace inquiry together with marketing inquiry (MR) on higher upwardly points. Meaning : Market inquiry collects information virtually market, marketplace competition, marketplace trends, marketplace postulate together with supply, etc. It finds out answers for the next questions: What to sell? Where to sell? When to sell? and How much to sell? It equally go...