Marketing Information System MIS Definition 1. According to Donald Cox together with Robert Good , “An MIS may live defined equally a ready of procedures together with methods for the regular, planned collection, analysis, together with presentation of information for role inwards making marketing decisions. This of course of study is a stride beyond logistics systems, which handgrip inventory control, orders, together with and thence forth.” This definition of Marketing Information System (MIS) is referred from a 1937 classic newspaper titled “ How to construct a Marketing Information System ,” written past times Donald F. Cox together with Robert E. Good. 2. According to Prof. Mudit Katyani , “MIS is a planned tactic to create analysis of mainly 3 arrangement requirements viz., people, information, together with technology. It is required at all levels of management inwards executing operational, managerial, together with strategic decisions. Its intention is to pattern the proce