Marketing Information System MIS Definition 1. According to Donald Cox together with Robert Good , “An MIS may live defined equally a ready of procedures together with methods for the regular, planned collection, analysis, together with presentation of information for role inwards making marketing decisions. This of course of study is a stride beyond logistics systems, which handgrip inventory control, orders, together with and thence forth.” This definition of Marketing Information System (MIS) is referred from a 1937 classic newspaper titled “ How to construct a Marketing Information System ,” written past times Donald F. Cox together with Robert E. Good. 2. According to Prof. Mudit Katyani , “MIS is a planned tactic to create analysis of mainly 3 arrangement requirements viz., people, information, together with technology. It is required at all levels of management inwards executing operational, managerial, together with strategic decisions. ...