Definition of Marketing Audit The definition of marketing audit equally stated past times Abe Schuchman is equally follows: “Marketing audit is a systematic, critical as well as impartial review as well as appraisal of the full marketing operation: of the basic objectives as well as polices as well as the assumptions which underlie them equally good equally the methods, procedures, personnel as well as arrangement employed to implement the policies as well as hand the objectives.” Abe Schuchman gave this definition of marketing audit inwards his writings on its kickoff extended discussions. He wrote this tidings for the American Marketing Association (AMA) inwards 1951. Meaning of Marketing Audit The pregnant of marketing audit is depicted inwards the next chart. Marketing audit is an analysis, examination, review or evaluation of marketing activities of a company. It evaluates marketing environment, objectives, plans, policies as well as strategies of...