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Marketing Data Organisation (Mis) Definition Pregnant Diagram

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Marketing Information System MIS definition Marketing Information System (MIS) definition Meaning Diagram Marketing Information System MIS Definition


1. According to Donald Cox together with Robert Good,

“An MIS may live defined equally a ready of procedures together with methods for the regular, planned collection, analysis, together with presentation of information for role inwards making marketing decisions. This of course of study is a stride beyond logistics systems, which handgrip inventory control, orders, together with and thence forth.”

This definition of Marketing Information System (MIS) is referred from a 1937 classic newspaper titled “How to construct a Marketing Information System,” written past times Donald F. Cox together with Robert E. Good.

2. According to Prof. Mudit Katyani,

“MIS is a planned tactic to create analysis of mainly 3 arrangement requirements viz., people, information, together with technology. It is required at all levels of management inwards executing operational, managerial, together with strategic decisions. Its intention is to pattern the procedures which give a comprehensive study inwards a timely manner.”

Prof. Katyani’s definition of MIS gives a wide coverage of its overall concept.

The diagram of Marketing Information System, i.e. MIS is depicted below.

Marketing Information System MIS definition Marketing Information System (MIS) definition Meaning Diagram

Image credits © Prof. Mudit Katyani.

Now let’s maintain to speak over together with sympathise the pregnant of MIS.


Marketing Information System MIS definition Marketing Information System (MIS) definition Meaning Diagram Meaning of MIS


Marketing Information System, abbreviated equally MIS, way to collect, analyze together with render marketing information to the marketing managers. The marketing managers role this information to convey marketing decisions. MIS is a permanent together with continuous process.

Marketing information includes all facts, estimates, opinions, guidelines, policies together with other data. This information is necessary for taking marketing decisions. This information is collected from both internal together with external sources. It is collected from customers, competitors, companionship salesmen, regime sources, specialized agencies, together with thence on.

MIS collects the marketing information from unlike sources. This information (data) is analysed. Then, it is supplied to the marketing managers. The marketing managers role this information for taking marketing decisions. MIS besides evaluates together with stores the information. MIS uses modern engineering scientific discipline for collecting, analyzing, storing together with supplying information.

Read to a greater extent than articles on Marketing Information System (MIS):

  1. Features of Marketing Information System MIS.
  2. Components of Marketing Information System MIS.
  3. Essential requisites of a expert MIS.
  4. Distinguish Between MIS together with Marketing Research (MR).

MIS gives many benefits to the company. The take away for MIS is universally accepted. Influenza A virus subtype H5N1 companionship cannot live on together with succeed without MIS. Therefore, all companies must cause got MIS. However, the same MIS cannot live used for all types of companies. Every companionship must brand its ain MIS. It must non re-create the MIS of other companies.

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