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Objectives Of Marketing Query - Purposes

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is to provide data to the marketing director Objectives of Marketing Research - Purposes Objectives of Marketing Research


The principal objective of marketing research (MR) is to provide data to the marketing manager. The marketing director uses this data to build marketing determination in addition to to solve marketing problems.

is to provide data to the marketing director Objectives of Marketing Research - Purposes

The purposes or objectives of marketing query are listed below.

  1. Identify the consumer reply to the company’s product.
  2. Know the consumers’ needs in addition to expectations.
  3. Seek maximum data well-nigh the consumer, i.e. the know consumers’ income range, their location, buying behavior, etc.
  4. Know the nature in addition to extent of contest in addition to likewise the forcefulness in addition to weaknesses of the competitors.
  5. Check the reaction of the dealers to the fellowship policies.
  6. Evaluate the reputation of the fellowship inward the market.
  7. Identify in addition to solve the marketing problems of the company.
  8. Search for novel marketing opportunities.
  9. Find out option uses of the existing products.
  10. Estimate the terms of marketing of goods in addition to service.
  11. Help fellowship to innovate novel products inward the marketplace in addition to amend its existing products.
  12. Assist a fellowship to choose a suitable channel of distribution in addition to exam the effectiveness of this distribution channel.
  13. Facilitate fellowship to choose suitable sales advertisement measures in addition to exam the effectiveness of the sales advertisement techniques.
  14. Aids the fellowship to choose a suitable media for advertising in addition to uncovering out the overall touching on of advertising.
  15. Help the marketing director to produce upwards one's heed well-nigh the character of the product, production modification, packaging, pricing, branding, etc.
  16. Provide data to top degree of management for making objective, policies, plans in addition to strategies.
  17. Provide prerequisite data to forecast the marketing budget.
  18. Supply up-to-date data well-nigh marketplace trends, demand in addition to provide position, etc.
  19. Forecast the futurity sales in addition to business conditions.

Marketing query is really useful to government, manufacturers, wholesalers, retailers, consumers in addition to to entire society.

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