Distinguish Betwixt Mis Together With Marketing Interrogation (Mr)

Distinguish Between MIS together with Marketing Research (MR)

Following icon depicts the x top dog points which are used to brand a comparing or distinction betwixt MIS together with Marketing Research (MR).

Image credits © Prof. Mudit Katyani.

Difference betwixt MIS vs MR is based on the next x points:

1. Meaning of MIS together with MR.
2. Their basic or top dog purpose.
3. Wide or narrow scope.
4. General or specific nature.
5. Number of reports provided.
6. Future or by orientation.
7. Frequency of information collection.
8. Number of problems to solve.
9. Continuous or non-continuous operational method.
10. Based on utilization of computers or not.

Now let's distinguish MIS together with Marketing Research (MR) on inwards a higher house points.

1. Meaning :
   1. MIS agency to collect, analyze together with provide relevant marketing information to the marketing managers. The marketing managers utilization this information for taking effective marketing decisions. It is a permanent together with continuous process.
   2. Marketing Research (MR) is a systematic procedure of collecting together with analyzing information to solve a specific marketing problem.
2. Purpose :
   1. The top dog role of MIS is to provide relevant information to marketing managers together with enable them to brand effective marketing decisions.
   2. However, the top dog role of Marketing Research (MR) is to solve a specific marketing problem.
3. Scope :
   1. The reach of MIS is wide. Marketing Research (MR) is i of its component. It is non simply used to solve problems but too helps to forestall problems inwards the future.
   2. The reach of Marketing Research (MR) is narrow. It is i pocket-size business office of MIS. It solves a specific acquaint marketing problem.
4. Nature :
   1. MIS is to a greater extent than nonspecific or full general inwards nature. It tin solve many types of marketing problems.
   2. Marketing Research (MR) is to a greater extent than specific or item inwards nature. At i time, it tin simply solve a unmarried type of marketing problem.
5. Reports :
   1. MIS gives iv types of reports namely, plan-reports, periodic-reports, triggered-reports together with need reports.
   2. Marketing Research (MR) provides simply i written report called every bit ‘MR Report.’
6. Orientation :
   1. Orientation of MIS is to a greater extent than future-oriented when compared to MR.
   2. However, the orientation of Marketing Research (MR) is to a greater extent than by together with acquaint i when compared to MIS. It concentrates to a greater extent than on before together with latest information. It uses this information to solve a electrical flow marketing problem.
7. Problems :
   1. MIS deals amongst together with attempts to solve many unlike marketing problems at i time. For this, it collects, stores, analyze together with provide relevant marketplace information to the marketing managers.
   2. Marketing Research (MR) simply deals amongst a unmarried marketing employment at i time. It doesn't solve multiple marketing problems simultaneously.
8. Data :
   1. In MIS, the information is collected to a greater extent than frequently, normally nearly daily. This is a must for every company.
   2. In Marketing Research (MR), the information is non collected every bit often every bit MIS. It is collected on a required basis.
9. Operation :
   1. MIS is a permanent together with continuous system. Here, the inflow of marketplace information never stops. Data is constantly collected together with stored for farther analysis. It is properly analyzed, studied together with well-organized before supplying to the marketing managers. MIS has a starting but no ending point.
   2. Marketing Research (MR) is non a continuous system. Here, information is collected simply when a companionship faces a specific marketing problem. It has a starting together with ending point.
10. Computers :
    1. MIS is heavily based on the utilization of computers. Here, computing technologies are widely used to ease together with facilitate information collection, its storage, analysis, retrieval together with provide of relevant information to marketing managers of the company.
    2. Unlike MIS, Marketing Research (MR) hardly makes utilization of computers. It uses computers simply for analyzing approximately information together with is non exclusively based on computing technologies.