Essential Requisites Of A Adept Mis

Essential Requisites of a Good MIS

The next ikon depicts the 8 essential requisites of a proficient MIS.

Image credits © Prof. Mudit Katyani.

The essentials of a proficient Marketing Information System (MIS) is listed below:

1. MIS must last unified together with centralized.
2. It must facilitate decision making.
3. It must provide quick together with accurate information.
4. It must last economical.
5. It must last selective.
6. It must last futurity oriented.
7. It must furnish information regularly.
8. It must utilisation novel techniques.

Now let's hash out together with discovery out, “How a proficient MIS must be?”

1. Unified together with centralized : MIS must last unified together with centralized. It collects together with stores dissimilar types of market information. All of this information must last unified together with centralized. That is, all the marketing information must last brought together (unified) together with kept at i fundamental house (centralized). So, it must last at the central-office. This volition number inwards tardily access together with quick reference. The managers volition last able to discovery all the required information at i place.
2. Facilitate determination making : MIS must facilitate determination making. That is, it must guide the marketing managers inwards determination making. It must provide required information to the managers to aid inwards taking decisions. This information must last of a proficient quality. That is, it must last relevant, reliable, together with up-to-date. This volition number inwards an accurate decision-making process. So, it must non solely last a information bank. It must play a positive role inwards the decision-making process.
3. Quick together with accurate information : MIS must provide quick together with accurate information. Today, managers conduct keep to accept quick-decisions because the marketing is moving real fast. If they don't accept quickest decisions, together with thus they volition lose many marketing opportunities. Therefore, it must provide quick information to the managers. This information must equally good last accurate, regular together with continuous. It must last a user-oriented one. It must collect, classify, verify, shop together with furnish information speedily together with accurately.
4. Economical : MIS must last economical. That is, it must non last real costly. The expenditure on it must last minimum. It must non travel past times its value. It must compass maximum benefits to the companionship at a minimum cost. It volition last economical solely if it is selective. It must last detail inwards collecting, analyzing, storing together with supplying information. It must utilisation a minimum number of employees inwards its operation. It must last economical because it is non straight productive. It is a service together with back upwards function.
5. Selective : MIS must last selective. That is, it must non collect all the marketplace position information. It must solely collect relevant information. It must collect information, which is real essential together with useful for determination making. If it is non selective in that location volition last a waste matter of time, energy, storage infinite together with money.
6. Future oriented : MIS must last frontward looking i.e. future-oriented. It must non last a past-oriented one. It must compass to a greater extent than importance to future-oriented information. It must provide information for solving problems, which may come upwards up inwards the future. The companionship volition last successful if their marketing managers are future-oriented. The marketing managers tin last thus solely if the MIS is equally good futurity oriented.
7. Supply information regularly : MIS must furnish information regularly. The business surroundings is changing constantly. So, the marketing managers conduct keep to accept marketing decisions continuously. Therefore, they need a regular together with continuous catamenia of marketplace position information. This information must last provided past times MIS. So, it must furnish information regularly to the marketing managers.
8. Use novel techniques : MIS must utilisation novel techniques for collecting, analyzing, storing together with supplying information. It must utilisation computers together with micro-films. It must utilisation novel communication techniques. It must equally good brand the utilisation of the Internet together with latest software programs. These newer techniques volition increase the efficiency together with accuracy of MIS. MIS volition equally good boot the bucket to a greater extent than economical past times using novel techniques.