loading...

Features Of Marketing Data Organisation Mis

By -

Features of Marketing Information System MIS Features of Marketing Information System MIS Features of Marketing Information System MIS


The primary characteristics or features of Marketing Information System (MIS):

Features of Marketing Information System MIS Features of Marketing Information System MIS

Image credits © Prof. Mudit Katyani.

  1. Continuous system : MIS is a permanent as well as continuous organisation of collecting information. It collects data continuously.
  2. Basic objective : The basic objective of MIS is to provide the right-information at the right-time to the right-people to assist them arrive at got correct decisions.
  3. Computer based system : MIS is a computer-based system. It uses computers for storing, analyzing as well as supplying information. It likewise uses micro-films for storing information. Therefore, it is real quick as well as accurate.
  4. Future-oriented : MIS is future-oriented. It provides data for solving time to come problems. It is non past-oriented.
  5. Used past times all levels : MIS is used past times all iii levels of management, i.e. top, middle as well as lower. It is used for making marketing plans, policies as well as strategies. This is used to solve marketing problems as well as to arrive at got payoff of describe of piece of occupation organisation opportunities.
  6. Sources : MIS collects data from both, internal as well as external sources. For example, data is collected from fellowship records, publications, etc.
  7. Collects marketing information : MIS collects all types of marketing information. It collects data nigh the consumer competition, marketing environment, regime policies, etc. It supplies this data to the marketing managers.
  8. Helps inwards conclusion making : MIS supplies up-to-date as well as accurate information. It helps marketing managers to arrive at got quick as well as correct decisions.

Comments

Post a Comment

Popular posts from this blog

Importance Of Marketing Inquiry To Government

By -
Image
Marketing Research plays a important role inwards helping Government to perform around of its crucial regulatory functions. It provides an up-to-date market -related information to the authorities in addition to helps it to monitor, plan, coordinate in addition to regulate the entire economic scheme of its expanse of jurisdiction. The authorities studies information provided past times MR in addition to uses it to empathize the marketplace forces, formulating policies, fixing critical priorities, allocating resources, providing social welfare benefits, regulating a market, stabilising an economy, hence on. Importance of marketing research to authorities is equally follows: Image credits © Gaurav Akrani. Decide in addition to provide dissimilar social services. Plan a systematic allotment of express resources. Regulate the marketplace in addition to stabilise the economy. Estimate Cost–Benefit Analysis of government-run programmes. Know coin in addition to capital market ...
Read more

Limitations Of Planning Inwards Management - Disadvantages

By -
Image
Twelve demerits, disadvantages or limitations of planning inwards management. Image Credits © Manoj Patil. 1. Time Consuming Planning involves the collection of data, analysis of data, forecasting , etc. All this consumes a lot of precious time. Therefore, planning is a time-consuming activity. 2. Costly Planning is the run of experts. They teach paid real high salaries to brand goodness plans. Companies pass an enormous amount of money inwards collecting as well as analysing data. Therefore, planning is a costly affair. 3. Rigid Most plans are real rigid. They don't modify every bit per the changing environment. They neither teach revised nor modified. The non-flexibility of plans creates many problems for the organisation . 4. Gap betwixt Plans as well as Achievement The workers gain non brand whatsoever plans. The managers brand plans. The workers only execute these plans. So the workers are non alone interested inwards achieving these plans. Therefore, in that pla...
Read more

Departments As Well As Organizational Construction Of Advertising Agency

By -
Image
Organizational Structure of Advertising Agency Advertising means must receive got a suitable internal organizational structure to proceed functioning properly alongside a polish workflow. When an advertising means decides to industrial plant life its organizational structure, it must inquire itself of import questions like: What is the suitability in addition to requirement of a department? How the bridge of command should endure inside an agency? Is in that location whatever machinery or provision to build communication in addition to coordination to a greater extent than effective inside the organization? etc. All advertising agencies don't receive got a same organizational structure. Their construction varies from 1 another. It is so, since, all organizations are unique, in addition to their objectives, requirements, functional areas in addition to specialized departments are non common. Following diagram is a typical instance of the organizational construct...
Read more