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Features Of Marketing Data Organisation Mis

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Features of Marketing Information System MIS Features of Marketing Information System MIS Features of Marketing Information System MIS


The primary characteristics or features of Marketing Information System (MIS):

Features of Marketing Information System MIS Features of Marketing Information System MIS

Image credits © Prof. Mudit Katyani.

  1. Continuous system : MIS is a permanent as well as continuous organisation of collecting information. It collects data continuously.
  2. Basic objective : The basic objective of MIS is to provide the right-information at the right-time to the right-people to assist them arrive at got correct decisions.
  3. Computer based system : MIS is a computer-based system. It uses computers for storing, analyzing as well as supplying information. It likewise uses micro-films for storing information. Therefore, it is real quick as well as accurate.
  4. Future-oriented : MIS is future-oriented. It provides data for solving time to come problems. It is non past-oriented.
  5. Used past times all levels : MIS is used past times all iii levels of management, i.e. top, middle as well as lower. It is used for making marketing plans, policies as well as strategies. This is used to solve marketing problems as well as to arrive at got payoff of describe of piece of occupation organisation opportunities.
  6. Sources : MIS collects data from both, internal as well as external sources. For example, data is collected from fellowship records, publications, etc.
  7. Collects marketing information : MIS collects all types of marketing information. It collects data nigh the consumer competition, marketing environment, regime policies, etc. It supplies this data to the marketing managers.
  8. Helps inwards conclusion making : MIS supplies up-to-date as well as accurate information. It helps marketing managers to arrive at got quick as well as correct decisions.

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