Explain The Characteristics Of Marketing Audit

Explain the Characteristics of Marketing Audit

The 8 of import characteristics of marketing audit are depicted below.

The salient features or characteristics of marketing audit are equally follows:

1. Marketing audit is a comprehensive written report of all marketing activities.
2. It is a systematic-process that follows a step-by-step procedure.
3. It is a periodic activity together with must hold upward conducted regularly.
4. It is conducted yesteryear an independent soul who is non from company.
5. It is a critical review of marketing activities of company.
6. It is an evaluation of marketing activities of company.
7. It finds out marketing opportunities together with weaknesses of company.
8. It is a preventative together with curative marketing medicine.

Now let's briefly hash out or explicate each characteristic of marketing audit.

1. Comprehensive study

Marketing audit is a comprehensive or consummate written report of all the marketing activities of company. It studies the marketing environment, marketing objective, marketing plans, policies together with strategies, etc.

2. Systematic process

Marketing audit is a systematic process. It follows a step-by-step procedure.

1. It studies marketing environment.
2. It studies the internal marketing system.
3. It examines the marketing activities.
4. It finds out the problems.
5. It makes an activity invention to take the problems.

The principal aim of marketing audit is to ameliorate the effectiveness of marketing.

3. Periodic activity

A companionship must conduct a marketing audit regularly or periodically. It must comport the marketing audit fifty-fifty if it has no problems. This is because it helps the companionship to analyze the post service functioning together with to brand hereafter marketing strategies.

A companionship must non comport a marketing audit exclusively if it has problems or when it suffers a loss. It must hold upward a compulsory together with non an optional activity.

Marketing audit is similar a postmortem of failure.

4. Independently conducted

Marketing audit is independent. That is, it is conducted yesteryear an autonomous person. It is non conducted yesteryear a soul who is working inwards the marketing department. Mostly, it is conducted yesteryear an exterior agency.

5. Critical review of marketing activities

Marketing audit is a critical review of marketing activities of the company. It finds out the defects, deficiencies, problems together with weakness inwards company's marketing activities. It too gives suggestions almost how to take these defects or deficiencies.

6. Evaluates marketing activities

Marketing audit is an explanation or evaluation of marketing activities of company. It evaluates company's objective, plans, policies, programs, etc.

7. Finds out opportunities together with weaknesses

Marketing audit finds out the marketing opportunities together with weakness of the company. It helps the companionship to accept payoff of the marketing objectives. It too helps the companionship to take all its weakness.

8. Preventative together with curative marketing medicine

Marketing audit is a preventative together with curative marketing medicine. It prevents marketing problems. It too cures (solves) marketing problems.